Hampton University Athletics

Department of Athletics

Sports Marketing Internships

 

 

 

The Hampton University Department of Athletics Marketing Office is seeking self-motivated individuals to assist in the marketing of its men’s and women’s athletic programs.  The internship program is open to both undergraduate and graduate students at Hampton University.  All positions are unpaid.  We are a resource for students who are earning credit hours toward their respective degrees, who are building their resumes with professional experiences, and who are interested in developing contacts in the sports marketing arena.

 

The athletics department recognizes that the sports marketing interns play a key role in the success of the HU game day experience for our fans.  Therefore it is critical that prospective candidates carefully consider the time commitment necessary to successfully participate in this program.

 

Each position is a year-long position, and applicants are eligible for renewal at the end of each academic year.  The weekly commitment includes office hours as needed and staffing at numerous sporting events, most of which take place on weekends and/or in the evenings.  Interns may use this position to satisfy course credit, practicum, and internship or work study hours.

 

DEADLINES:

 

 

 

"As a Sports Marketing Intern, you will be focusing on four main objectives."

 

1) Promoting Hampton University Athletic Events
Use your creativity to increase the attendance at games. You will do this by creating flyers, making posters, and putting together group nights or special events. For example, inviting a little league division out to a football or softball game or organizing a Mascot night for one of our basketball games. You will have the ability to put together a project that you think will bring the fans out to the games. Through this internship you will gain valuable experience on how to plan a major event such as Midnight Madness and Pirate Fest, and see it through to its completion.

 

2) Game Management

You will be at HU football, basketball, volleyball, and softball games. While at these events, you will help create a fun atmosphere for the fans. That means you will gain experience writing game day scripts,  promotions, help coordinate with the band and cheerleaders, run the marketing table, and fulfill other duties that come up during the games.

3) Corporate Sales
You will get exposure to the sales side of the business and learn how to: make cold calls, identify a potential sponsor, effectively communicate to a prospective client, and write proposals.

4) Season Ticket Sales

You will be part of a Sales Force Team charged with identifying target markets, developing call sheets, and creating and executing a sales strategy.

 

SMI Benefits Include:

• HU Athletics S.M.I sideline apparel to be worn while working events
• Game day credentials to be worn at all times on game days
• Opportunity to earn class or internship credits
• Networking opportunities and interaction with athletic department individuals
• Behind the scenes access to PIRATE sporting events

 

Hampton PIRATES Sports Marketing Internship Opportunities

Promotions Director Internship

Promotions Manager Internship

Promotions Assistant Internship

Public Relations & Communications Director Internship

 Face of Pirate Sports:  Broadcast Internship

Chief Graphic Designer Internship

Marketing Office Executive Assistant Internship

Game Day Event Staff Internship

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Promotions Director Internship Opportunities                        (Click Here to Apply)

Position Description

 

• Assist the PIRATE Sports Marketing staff in their duties
• Required to work a minimum of 15 events, in addition to ALL events for assigned sports
• Assigned to a Hampton University Intercollegiate Athletic sport(s), special event or project as the lead Promotions Director. Plan and implement the promotions and game day activities for assigned sports. Complete necessary end of game and end of year reports.
  • Develop a promotional plan
  • Oversee all design and placement of advertising for events
  • Supervise a team of Promotion Managers & Assistants (4 people)
  • Supervise student workers who assist with each event
  • Help to improve the atmosphere of each event through the use of games, giveaways, contests, trivia and music, etc.
  • Fulfill the sponsorship contracts such as logo exposure and PA announcements
  • Communicate and promote athletic events/promotions within the residence halls, Greek system, and entire Hampton student body, as well as community groups
• Supervise and assist promotion managers with their assigned sports
• Responsible for attending home games, including afternoon, night and weekend games, for assigned sports
• Perform other office and event duties as assigned
• Must hold a minimum of Twenty (20) office hours a week

 

Promotions Manager Internship Opportunities                     (Click Here to Apply)
Position Description

 

• Assist the HU Sports Marketing staff and Promotion Directors in their duties
• Required to work a minimum of 15 events, including ALL events for assigned sports
• Assigned to a Hampton University Intercollegiate Athletic sport, special event or project as the lead Promotions Manager.
• Plan and implement the promotions and game day activities for assigned sports. Complete necessary end of game and end of year reports.
  • Develop a promotional plan
  • Oversee all design and placement of advertising for events
  • Supervise a team of Promotion Assistants (2 people)
  • Supervise student workers who assist with each event
  • Help to improve the atmosphere of each event through the use of games, giveaways, contests, trivia and music, etc.
  • Fulfill the sponsorship contracts such as logo exposure and PA announcements
  • Communicate and promote athletic events/promotions within the residence halls, Greek system, and entire Hampton student body, as well as community groups
  • Coordinate hospitality for assigned sports
• Responsible for attending home games, including afternoon, night and weekend games, for assigned sports.
• Assist with office responsibilities
• Perform other office and event duties as assigned
• Must hold a minimum of ten (10) office hours a week

 

 

Promotions Assistant Internship Opportunities                       (Click Here to Apply)
Position Description

 

• Assist the intern directors and intern managers of sports marketing in their duties
• Assist with selected Hampton University Intercollegiate Athletic sports, special events and projects
• Assist assigned Promotions Manager on the promotions plan, advertising and game day atmosphere for assigned sports
• Required to work a minimum of 15 events, including ALL events for assigned sports
• Responsible for attending home games, including afternoon, night and weekend games, for assigned sports.
• Assist Promotions Manager with office responsibilities
• Perform other office and event duties as assigned
• Must hold a minimum of eight (8) office hours a week

 

Public relations and Communications Director Internship Opportunities

Position Description                                                                       (Click Here to Apply)

 

• Assist the PIRATE Sports Marketing staff in their duties
• Required to work a minimum of 15 events, in addition to ALL events for assigned sports/program
  • Drafts basic public relations materials including event releases, media alerts, fact sheets, status reports and other materials as directed
  • Carries out special and media event planning activities and arrangements as outlined by the Director of Marketing
  • Assists with the development and updating of media lists and other databases, including client, marketing, prospect and administrative databases. Other tasks include database creation, data entry and update additions and corrections. The intern will provide data output in the form of letters, fax lists, data lists and other reports as requested
  • Assists with the distribution of client information/materials or the firm’s marketing materials
  • Also ensures completeness and accuracy of information and assists with the management of destination lists, and coordination of fax, mailing or broadcast activities. In addition, conducts appropriate follow up when necessary.
• Supervise and assist broadcast managers with their assigned sports and activities
• Responsible for attending home games, including afternoon, night and weekend games, for assigned sports
• Perform other office and event duties as assigned
• Must hold a minimum of Twenty (20) office hours a week

 

 

Face of Pirate Sports: Broadcast Journalism Internship Opportunities
Position Description                                                                       (Click Here to Apply)

 

• Assist the all PIRATE Sports Marketing Staff in their duties
• Assist with selected Hampton University Intercollegiate Athletic sports, special events and projects
• Serve as the official entertainment personalities for home games, live interviews and promotional events
  • Entertainment personalities must be very adventurous, charismatic with a great sense of humor
  • No prior television experience required, but must be entertaining and unselfconscious in front of large crowds or on camera
  • Must submit an 8x11 photo and brief biography
• Must hold a minimum of twelve (12) office hours a week

 

 

Chief Graphic Designer Internship Opportunities                 (Click Here to Apply)
Position Description

 

• Assist the all PIRATE Sports Marketing Staff in their duties
• Assist in designing ads for various publications and events
• Research other non-profits with successful branding or design systems
• Attend weekly meetings with the Director of Marketing and staff
• Assist in brainstorming concepts for upcoming projects and events
• Must hold a minimum of ten (10) office hours a week

 

 

Marketing Office Executive Assistant                                       (Click Here to Apply)
Position Description

 

• Assist the all PIRATE Sports Marketing Staff in their duties
• Assist with selected Hampton University Intercollegiate Athletic sports, special events and projects
• Team with Promotions Managers and Assistants on the promotions plan, advertising and game day atmosphere for a variety of sports
• Required to work a minimum of 7 events
• Responsible for attending home games, including afternoon, night and weekend games, for assigned sports.
• Must hold a minimum of twenty (20) office hours a week

 

 

Game Day Internship Opportunities                                        (Click Here to Apply)

Position Description

 

• Assist the PIRATE Sports Marketing Staff with duties such as:
  • Implementing in-game promotions at Pirate Sporting events
  • Assist with other game day duties such as working with national anthem singers and half-time performers
  • Coordinate distribution of fan giveaways at Pirate sporting and special events
  • Work with the pep band, spirit squad and Mascot during events
  • Assist with any sponsor involvement at events
  • Coordinate and ensure set-up of all banners, tables and signage at events
• Required to work a minimum of 15 events each semester.
• Responsible for attending home games, including afternoon, night and weekend games, for assigned sports.